Journey & Friction Point Maps
Each brand had collected massive data from their projects but needed a clear way to present their information. The request was to take the data from each project and design it in a way that's easy to understand.
ADP (Automatic Data Processing)
A global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, taxes, benefits administration, and a leader in business outsourcing services, analytics, and compliance expertise.
RUN - Friction Point Map
AAA (American Automobile Association)
As a AAA member, you have programs available to you that include: automotive repair centers and emergency road services; complete domestic and international travel planning; quality auto/home/life insurance and other financial services; plus our Show Your Card & Save® discount program.
AAA - Friction Point Map
AAA - Future State Journey Map
AIRBUS (European Multinational Aerospace Corporation)
A commercial aircraft manufacturer, with Space and Defence as well as Helicopters Divisions, Airbus is the largest aeronautics and space company in Europe and a worldwide leader.
AIRBUS/OneAtlas - Journey Map
ATPCO (Airline Tariff Publishing Company)
A privately held corporation that engages in the collection and distribution of fare and fare-related data for the airline & travel industry.
ATPCO - Friction Points Map
