Avis Choice

Request Brief

Project Goal / Purpose - Launch a new fully digital choice model where customers digitally pre-select vehicles once they land and are within 5 miles of the rental location.

Benefits include:

• Differentiated experience where customers can pre-select digitally without having to physically race or fight for their top choice
• Leverages technology investments (App, Connected Car, Auto Exit Gate) and sets the stage for future self-service
• Operational benefits of eliminating pre-assignment.

Flow of Screens
Customer receives notification to select their car at participating location x minutes after flight arrival or 15 minutes before pickup time

• Car Display
• The user browses a listing of available vehicles from the ready line.
• Confirm Selected Car
• The user has a final chance to review the selected car details before confirmation — if upgrading, displays pricing summary.
• Selected Car Confirmed
• Display confirm vehicle with links to select a different one, display instructions on how to exit and display QR code.

After reviewing and digesting the brief with the team, we decide to use current and existing comps for each platform (app, mobile web, and desktop) to add the new requested digital feature.

Mobile App Screens - View on InVision (app)

Choose Your Vehicle

Confirm Your Vehicle

Confirmation QR Code or ID Verification